Surrender

Surrender is a line that's currently in production, below are proof of concept mock ups as well as photos of the first round of proofs from the printer.
When making BDSM packaging I was struck with how most existing lines are the same; a model on a white background. It was a challenging process to come up with different lines (we made 4 at once) that were all unique enough to stand out against a sea of white boxes while also making it easy to see the product.
Surrender achieves this prompt, it's bold and simple color palette is immediately eye catching. The product is unedited and is the only black on the entire box, while the model is almost pushed back despite being such a strong red. Varnish was used to further draw the shoppers attention to the product resulting in a bold and chic line for those who want to explore.