Surrender

Surrender is a packaging line I led from concept to completion—spearheading everything from brand development and design to art directing the photoshoot and refining final production details. Created as part of a four-line series, this concept challenges the visual sameness of BDSM packaging by rejecting the typical white-box-with-model formula. Instead, Surrender uses restraint as a strength: a controlled red palette, a model that recedes almost like a shadow, and a product image that remains untouched, standing out as the only black element on the box. Strategic varnish placement draws the eye directly to the product, balancing bold sensuality with graphic clarity. Every detail was carefully considered to create a look that feels powerful, modern, and unapologetically confident.