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Disobedience

Company

Lover's Lane

Date

July 2024

Role

Packaging Designer, Photo Editor, Creative Director

Disobedience is a line that's currently in production, below are proof of concept mock ups.
When making BDSM packaging I was struck with how most existing lines are the same; a model on a white background. It was a challenging process to come up with different lines (we made 4 at once) that were all unique enough to stand out against a sea of white boxes while also making it easy to see the product.
Disobedience was made to take the simple model with a white background concept and take it in a fresh direction. The line is heavily inspired by fashion artist David Downton as well as 80s icon artist Patrick Nagel. Each box has bespoke digital illustration in place of the model, but the product is always a photograph so there's no confusion as to what the product is.
I am currently working on completing this line so check back soon to see the finished boxes!

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